Best Posting Times for Every Platform in 2026

We analyzed millions of posts to find the optimal posting times. Here's what the data shows.

TikTok **Best times:** 7-9 AM, 12-3 PM, 7-9 PM (user's local time) **Best days:** Tuesday, Thursday, Friday **Avoid:** Monday mornings, Sunday evenings

Instagram **Best times:** 11 AM-1 PM, 7-9 PM **Best days:** Wednesday, Friday **Stories:** 9 AM and 7 PM

YouTube **Best times:** 2-4 PM (for algorithm to process before peak viewing) **Best days:** Thursday, Friday **Shorts:** Same as TikTok

Twitter/X **Best times:** 8-10 AM, 12 PM, 5-6 PM **Best days:** Tuesday, Wednesday **Threads:** Morning for professionals, evening for consumers

LinkedIn **Best times:** 7-8 AM, 12 PM, 5-6 PM **Best days:** Tuesday, Wednesday, Thursday **Avoid:** Weekends

Important Caveats

⚠️ These are AVERAGES - Your specific audience may differ!

The best posting time is when YOUR audience is most active. Use: - Platform analytics - Our Posting Optimizer tool - A/B testing

Pro Tip

Post consistently at the SAME times. The algorithm learns your schedule and your audience does too.

Find YOUR optimal times with our Posting Optimizer!